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eyeshadow palette
Worth a lookShows a sweet-spot price point ($44.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.47avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$9.74–$138.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Market size
Okay$141K$141K/yr · 326K searches
Review moat
Bad5,380.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand