59
eyeliner
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.24–$47.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Market size
Good$302K$302K/yr · 335K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad13,728.93avg incumbent reviews — the moat a new listing must climb