Skip to content
48

eyelash curler

Skip it

Soft demand (-3.0% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 23Conversion 57Competition 24Returns 90Price range 68Avg price 95Brand share 56Review moat 24Quality gap 70

Avg price

Incredible$31.76

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.51–$130.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay$118K

$118K/yr · 77K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad6,112.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch