60
eye mask
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$60.60avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$607K$607K/yr · 193K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.51–$193.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,370.16avg incumbent reviews — the moat a new listing must climb
Signals High Price