55
dove deodorant for men
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$26.38avg listing price — sweet spot $15–$100
Price range
Great$2.43–$84.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great473.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand