48
don perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible73.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$48.24avg listing price — sweet spot $15–$100
Price range
Great$14.08–$83.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 27K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier