44
dior
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,516.01avg incumbent reviews — the moat a new listing must climb
Market size
Okay$131K$131K/yr · 183K searches
Avg price
Okay$325.24avg listing price — sweet spot $15–$100
Price range
Bad$20.88–$1377.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price