57
deodorant stick
Launch itA $885K/yr market growing +25.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$63.80avg listing price — sweet spot $15–$100
Market size
Great$885K$885K/yr · 214K searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$15.53–$240.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,755.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price