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deodorant for men
Launch itA $1.3M/yr market growing +12.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$23.46avg listing price — sweet spot $15–$100
Price range
Great$7.93–$64.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 650K searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,075.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand