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55

curly hair shampoo

Worth a look

Shows low returns (0.6%), but a small market ($70K/yr) keeps it on the watch list.

Market size 18Growth 28Conversion 58Competition 65Returns 97Price range 72Avg price 92Brand share 84Review moat 25Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$52.56

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Good$11.58–$130.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Review moat

Bad4,846.93

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 27K searches