55
curly hair products
Worth a lookShows a sweet-spot price point ($34.38 avg), but a deep review moat (10,239 avg reviews) keeps it on the watch list.
Avg price
Incredible$34.38avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.51–$136.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$406K$406K/yr · 336K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,238.52avg incumbent reviews — the moat a new listing must climb