50
contour & highlighter
Worth a lookShows a sweet-spot price point ($35.42 avg), but a small market ($31K/yr) keeps it on the watch list.
Avg price
Incredible$35.42avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$10.14–$108.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,968.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 143K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale