51
concealer
Worth a lookShows a sweet-spot price point ($26.84 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Incredible$26.84avg listing price — sweet spot $15–$100
Price range
Great$12.24–$48.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 515K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad16,186.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale