44
cologne
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$60.85avg listing price — sweet spot $15–$100
Review moat
Good1,122.48avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$10.52–$248.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price