65
coconut oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$25.07avg listing price — sweet spot $15–$100
Price range
Great$5.27–$74.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$969K$969K/yr · 514K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,274.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch