51
cleansing oil
Worth a lookShows a sweet-spot price point ($41.52 avg), but soft demand (-2.2% this quarter) keeps it on the watch list.
Avg price
Incredible$41.52avg listing price — sweet spot $15–$100
Price range
Incredible$32.00–$77.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$266K$266K/yr · 152K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,597.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch