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clarifying shampoo
Worth a lookShows low returns (0.5%), but soft demand (-17.8% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$103.02avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$316K$316K/yr · 102K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.97–$294.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,067.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Signals High Price