70
chocolate
Launch itA $966K/yr market growing +9.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$18.32avg listing price — sweet spot $15–$100
Market size
Great$966K$966K/yr · 1.6M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$2.90–$57.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good705.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand