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castile soap
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$106.85avg listing price — sweet spot $15–$100
Review moat
Good1,124.18avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$20.32–$232.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 20K searches