58
breathable nail polish
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$45.26avg listing price — sweet spot $15–$100
Price range
Great$10.41–$84.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,669avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$98K$98K/yr · 63K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Out of Stock