58
body lotion
Launch itA $1.3M/yr market growing +4.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$33.24avg listing price — sweet spot $15–$100
Price range
Great$10.61–$86.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,361.06avg incumbent reviews — the moat a new listing must climb