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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Review moat
Good1,347.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good$162.67avg listing price — sweet spot $15–$100
Market size
Good$342K$342K/yr · 170K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$102.89–$247.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price