51
astaxanthin
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$132.88avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$278K$278K/yr · 34K searches
Review moat
Okay3,339.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Price range
Okay$55.00–$227.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price