64
baby lotion
Launch itA $1.2M/yr market growing +20.6% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$44.23avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 493K searches
Price range
Great$10.84–$116.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad5,625.84avg incumbent reviews — the moat a new listing must climb