47
baby bottle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$85.54avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$928K$928K/yr · 542K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.85–$342.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,755.98avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price