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first aid kit
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$80.10avg listing price — sweet spot $15–$100
Market size
Good$537K$537K/yr · 165K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$18.17–$332.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,054.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-48.7%90-day search growth — must beat 0% to launch