37
5w40
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible7avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$163.09avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 18K searches
Price range
Bad$79.54–$246.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand