46
white glue
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.49avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,416.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.71–$224.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 68K searches
Brand share
Bad94%top-5 brand share — brand-locked demand