55
stationary
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.09avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great484.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$0.67–$132.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 182K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale