50
sketchbook
Worth a lookShows low returns (0.9%), but soft demand (-2.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$3.35–$66.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good548.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 139K searches
Growth
Bad-2.4%90-day search growth — must beat 0% to launch