47
safety pins
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible47.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$16.23avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$7.49–$29.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 28K searches
Signals Low Review Barrier