39
ruler
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great111.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$0.77–$27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$7.15avg listing price — sweet spot $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 55K searches