57
rice paper
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.51avg listing price — sweet spot $15–$100
Review moat
Great240.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+62.5%90-day search growth — must beat 0% to launch
Price range
Good$3.83–$46.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 61K searches