55
face paint
Worth a lookShows a sweet-spot price point ($55.41 avg), but prices mostly outside the sweet spot ($13.70–$254.19) keeps it on the watch list.
Avg price
Great$55.41avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,017.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$177K$177K/yr · 52K searches
Price range
Okay$13.70–$254.19cheapest to priciest tracked listing — scored on the share inside $15–$100