46
brown paper
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.75avg listing price — sweet spot $15–$100
Price range
Great$11.71–$53.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great429.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 16K searches
Signals Low Review Barrier