urinal mats
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.37avg listing price — sweet spot $15–$100
Price range
Incredible$16.62–$58.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great138.97avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Good$588K$588K/yr · 120K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, urinal mats is a $588K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
urinal mats market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $591K–$787K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 0.5%
- Avg brand age
- 47 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
84
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
49%
Top 20: 90%
Open market
39%
- ToLanbbt14%
- Adevar13%
- CHONOVO10%
- Impact Products8%
- Sidelinx8%
- SANIPRO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top urinal mats search terms
- urinal mats51K/yr
- urinal mats for men bathroom20K/yr
- urinal pads13K/yr
- urinal mat13K/yr
- urinal pads for mens room6K/yr
- urinal floor mat5K/yr
- urinal floor mats4K/yr
- urinal mats for men bathroom commercial3K/yr
- urinal floor mats for men bathroom3K/yr
- urinal pad2K/yr
Top urinal mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ToLanbbt 12PCS Urinal Mats for Men Bathroom Non-Slip Urinal Floor Mats Water Absorption Urinal Pads for Mens Room Disposable Commercial Toilet Urine Mats for Mens Bathroom Restroom Dark Gray
ToLanbbt$39.424.6★53 rev
6Pcs Urinal Mats for Men Bathroom Commercial Floor Mats Pads for Mens Room Non Slip Splash Toilet Bulk Washable Disposable Large Color Grey 17Inch x 20.5Inch
Adevar$22.694.6★66 rev
Urinal Mats 6 Pack Urinal Pads Urinal Floor Mats for Men Bathroom Commerical Disposable Non-Slip Rubber Backing Washable Urinals Mat Eliminating Odor 17.7 x 20.5 (3 Pcs Black 3 Pcs Dark Grey)
CHONOVO$24.384.4★137 rev
Impact-1525-5 Z-Mat Urinal Mat (Pack of 6) - Black 17-1/2 inches x 20-3/8 inches
Impact Products$44.364.5★446 rev
Urinal Mats (8 Pack) - Bathroom Urinal Mat for Floor - Dark Gray Commercial Splash Mats for Mens Restroom
Sidelinx$58.384.6★253 rev
Newest
by launch date
Urinal Mats for Men Bathroom 12 Pack 16.9 x 20.4 Dark Gray
eiekako$35.871 rev
ANWEOR 12 Pack Urinal Mats for Men Bathroom Urinal Floor Mats for Commercial Restrooms Non-Slip Water Deodorization Disposable Urinal Mats Reusable Urine Large 17Inch x 20.5Inch
ANWEOR$39.5710 rev
THMINS 12 Pack Commercial Urinal Mats Non-Slip Urinal Floor Mat for Mens Bathroom Washable Rubber Urinal Pads for Business Bathroom
THMINS$28.0910 rev
Maasechs 50 Pcs Disposable Urinal Mats for Men Bathroom Commercial Urinal Pads for Mens Room Toilet Mats Non Slip Water Absorption Deodorization Toilet Floor Protector from Urine Gray(Hexagon)
Maasechs$28.6622 rev
32 PACK Urinal Deodorizer Screen with 100 Gloves-3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Four Scents Urinal Mats
TENKAIWICK$30.26416 rev
Trending
90-day click momentumUrinal Mats for Men Bathroom 12 Pack 16.9 x 20.4 Dark Gray
eiekako$35.875.0★
THMINS 12 Pack Commercial Urinal Mats Non-Slip Urinal Floor Mat for Mens Bathroom Washable Rubber Urinal Pads for Business Bathroom
THMINS$28.094.8★
ANWEOR 12 Pack Urinal Mats for Men Bathroom Urinal Floor Mats for Commercial Restrooms Non-Slip Water Deodorization Disposable Urinal Mats Reusable Urine Large 17Inch x 20.5Inch
ANWEOR$39.574.5★
12Pcs Urinal Mats for Men Bathroom Commercial Urinal Floor Mats Urinal Pads for Mens Room Non Slip Splash Toilet Bulk Washable Disposable Large 17Inch x 20.5Inch
Adevar$38.644.6★
SMELLRID Urinal Mats 6 Pack Commercial Urinal Floor Mats for Men Bathroom 18oz Absorbent Splash Pads with Non-Slip Rubber Backing Fragrance-Free Odor Control 17.5 x 20.5 Inches
SMELLRID$58.505.0★
What buyers say about urinal mats
What buyers praise and complain about, mined from review topics.What buyers love
“The twelve pack is a fantastic deal”
“Excellent product”
“IT WORKS”
“Good size”
“are easy to clean”
“they do the job”
“Versatile and Absorbent Beyond Just Urinal Use”
“They are effective at absorbing messes so things always look tidy”
“Durable and clean appearance”
“It is easy to use”
What buyers complain about
“the scent is very slight”
“Does not stay in place”
“Not really the best value for money as these are meant to be disposable”
“very cheap”
“Does not move when walker goes over it”
“These are super small”
“the backing is thin and not non-slip”
“Unfortunately, these are slippery on the floor and dont stay put”
“Honestly thought Id have to replace them every month”
“Better if it would lay flat”
Top return reasons
Common questions
- Is urinal mats profitable to sell on Amazon United States?
- The niche generates $588K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the urinal mats niche?
- 23 brands and 84 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in urinal mats?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Value For Money. The return rate is 0.4%.
- When does demand for urinal mats peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the urinal mats niche?
- Listings span $16.62–$58.50; the average listing price is $39.37 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.