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Urinal Mats

Pass

Urinal Mats scores 68 out of 100, a Pass. Shoppers spend $588K a year here, demand is soft, at -11.1% this quarter, and returns run at 0.4% of orders.

Flapen Score
68
68 / 100
Top 2% of 9,536 Tools & Home Improvement niches · +20 vs the category median of 48
Market size
$588K/yr120K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
49%top-5 click share · 23 brands · 84 sellers

Flapen Score

Urinal Mats against its category

The dotted line is the Tools & Home Improvement average. Past it, Urinal Mats is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urinal Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Urinal Mats 120K times last year and spent an estimated $588K. The top 5 brands take 53% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $588K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
12.4%
Market size, estimated
$588Ka year
Peak month
February1.3× the quietest month
Top search term
urinal mats51K searches a year

02 · Price

A sale here is worth $39.37.

Listings sell for $39.37 on average, from $16.62 to $58.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $39.37 that is $20K to $30K a year per listing.

Average price
$39.37inside the $15 to $100 sweet spot
Price range
$16.62–$58.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$20K–$30K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #161 within Bathroom Fixtures. It carries 139 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#161in Bathroom Fixtures
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
139per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Urinal Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$47K$71K$94K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

84

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

49%

Top 20: 90%

Open market

39%

  • ToLanbbt14%
  • Adevar13%
  • CHONOVO10%
  • Impact Products8%
  • Sidelinx8%
  • SANIPRO7%

Demand

Urinal Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Urinal Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urinal mats51K/yr
  • urinal mats for men bathroom20K/yr
  • urinal pads13K/yr
  • urinal mat13K/yr
  • urinal pads for mens room6K/yr
  • urinal floor mat5K/yr
  • urinal floor mats4K/yr
  • urinal mats for men bathroom commercial3K/yr
  • urinal floor mats for men bathroom3K/yr
  • urinal pad2K/yr

Reviews and returns

What reviews say buyers love and hate about Urinal Mats

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
33%of negative reviews mention “Smell”
0.4%of orders come back
“the scent is very slight”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Urinal Mats questions

Answered from the same tracked data.