outlets
Worth a lookShows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.07avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 847K searches
Price range
Great$2.82–$106.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,813.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality