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58

outlets

Worth a look

Shows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 24Conversion 66Competition 71Returns 79Price range 81Avg price 95Brand share 44Review moat 24Quality gap 22

Avg price

Incredible$26.07

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 847K searches

Price range

Great$2.82–$106.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad5,813.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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