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mr16 led bulb
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Great$19.93avg listing price — sweet spot $15–$100
Price range
Great$9.63–$42.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good874avg incumbent reviews — the moat a new listing must climb
Market size
Good$440K$440K/yr · 268K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier