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mr16 led bulb

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Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Market size 57Growth 25Conversion 80Competition 27Returns 45Price range 82Avg price 87Brand share 56Review moat 66Quality gap 24

Avg price

Great$19.93

avg listing price — sweet spot $15–$100

Price range

Great$9.63–$42.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good874

avg incumbent reviews — the moat a new listing must climb

Market size

Good$440K

$440K/yr · 268K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Search terms