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merv 13 filter 20x20x1
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$24.63–$93.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.43avg listing price — sweet spot $15–$100
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Good$328K$328K/yr · 96K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,216.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand