Skip to content
56

merv 13 filter 20x20x1

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 77Conversion 77Competition 36Returns 96Price range 95Avg price 94Brand share 12Review moat 24Quality gap 22

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Incredible$24.63–$93.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.43

avg listing price — sweet spot $15–$100

Growth

Great+64.1%

90-day search growth — must beat 0% to launch

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$328K

$328K/yr · 96K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,216.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Reviews