60
locks with keys
Launch itA $1.7M/yr market growing +14.5% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great$1.7M$1.7M/yr · 1.8M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.53–$37.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,639.92avg incumbent reviews — the moat a new listing must climb