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gu10 led bulb
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.42–$38.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$691K$691K/yr · 594K searches
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,620.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf