39
candle lights
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$4.13–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 269K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,240.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch