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49

antique brass door knobs

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High returns (8.2%) — this niche doesn't clear our bar today.

Market size 29Growth 25Conversion 15Competition 93Returns 14Price range 25Avg price 89Brand share 89Review moat 75Quality gap 53

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$60.19

avg listing price — sweet spot $15–$100

Review moat

Great491.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$127K

$127K/yr · 180K searches

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Price range

Okay$11.05–$354.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.2%

return rate — above 5% kills the launch gate

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