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Military Surplus
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.66avg listing price — sweet spot $15–$100
Price range
Great$5.71–$89.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 2.4M searches
Review moat
Bad8,138.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand