66
hurdles
Launch itA $948K/yr market growing +18.2% this quarter with returns at 1.7% — clears our launch bar.
Price range
Incredible$22.02–$100.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.39avg listing price — sweet spot $15–$100
Review moat
Great325.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$948K$948K/yr · 561K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale