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exercise book
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.32avg listing price — sweet spot $15–$100
Price range
Great$7.61–$96.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good973.3avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 136K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-57.6%90-day search growth — must beat 0% to launch