80
citronella candles outdoor
Launch itA $6.0M/yr market growing +238.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$6.0M$6.0M/yr · 3.7M searches
Growth
Incredible+238.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.01avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.78–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,015.06avg incumbent reviews — the moat a new listing must climb
Signals Trending